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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.antonym-studio.com/editorial/rachel-roberts-mattox</loc>
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      <image:caption>“A brand with soul is not interested in chasing trends. They are more focused on what is timeless and what is true about what they have to say.”</image:caption>
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      <image:caption>Patty Carroll: Domestic Demise</image:caption>
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      <image:caption>“It's been very much part of the brand to talk in a more rebellious tone, a questioning tone.”</image:caption>
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      <image:caption>Above The Gravel Pit, 1937, Emily Carr</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Articles of Interest</image:title>
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      <image:title>Editorial - Creative Shares from Antonym - Faith Ringgold</image:title>
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      <image:title>Editorial - Creative Shares from Antonym - The Great Women Artists</image:title>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym</image:title>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Head Hi</image:caption>
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      <image:caption>Hive Mind Books</image:caption>
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      <image:caption>Archestratus</image:caption>
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      <image:caption>The Ripped Bodice Brooklyn</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editorial - Creative Shares from Antonym</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/2e61a2c3-ae91-4b7f-8c05-87b372983675/tease.jpg</image:loc>
      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1fd5b6b1-ff08-4f51-b1a4-d205c6e184f6/ac_2.png</image:loc>
      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/f1ce6627-054f-47e0-9e0b-80f37be02501/ts.png</image:loc>
      <image:title>Editorial - Creative Shares from Antonym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/april-uchitel</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/05f8765d-981e-4f7a-9baa-149aeb130f08/april_uchitel.png</image:loc>
      <image:title>Editorial - April Uchitel</image:title>
      <image:caption>“Leaders are thinking about what a modern organization looks like, and that's something I'm excited to play a role in creating.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/2ffa14c9-629e-472e-959b-08acf67c137c/brooke+fischer.png</image:loc>
      <image:title>Editorial - April Uchitel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/creative-shares-books</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
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      <image:title>Editorial - Book Shares from Antonym - Alien Earths</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1768234928049-71Q524KR1KQLIV1QP3HZ/beasts+of+the+sea+book.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Beasts of the Sea</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1768234929202-RLTPHF6J5RZW4U4W7E8J/eleanor_book+2.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Eleanor</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Editorial - Book Shares from Antonym - Body Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1759805313248-49OKSHA0HAQ8DH0UOYEM/culture+creep.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Culture Creep</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1759805313074-KONEJUOWHQ1WXUHMAVR4/amerca+the+beautiful.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - America The Beautiful?</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1759805314426-MNO4BGC85DV50LMUTIQU/trust.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Trust</image:title>
      <image:caption />
    </image:image>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
      <image:caption />
    </image:image>
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      <image:title>Editorial - Book Shares from Antonym - The House On Buzzards Bay</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1753190508006-0Z4M68PEL7TYH10CSZYU/five_decembers.jpg</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Five Decembers</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1753190509017-EZ43H34JW2O5YFQV6R92/marble_hall.jpg</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Marble Hall Murders</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1753190509633-XLAWF8AHEJ0B6H4M0PFC/money_shot.jpg</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Money Shot</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1751988992167-5O28SACCD2L58GCH4DQD/flicker.jpg</image:loc>
      <image:title>Editorial - Book Shares from Antonym</image:title>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
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    <image:image>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1750691612669-W8J6GX6VP3VKHCXMP6E1/morethanwords.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1750691614056-4BU3R4T1KIDF8FVO3DRD/people_vacation.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1750691614494-B9ZMP997ADQTF3HQS5SO/twisted_love.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
    </image:image>
    <image:image>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
    </image:image>
    <image:image>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
    </image:image>
    <image:image>
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      <image:title>Editorial - Book Shares from Antonym</image:title>
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    <image:image>
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      <image:title>Editorial - Book Shares from Antonym - Make it stand out</image:title>
      <image:caption>Head Hi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/762a7ff2-5103-44b6-a080-b43f0916dc40/hive_mind.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Make it stand out</image:title>
      <image:caption>Hive Mind Books</image:caption>
    </image:image>
    <image:image>
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      <image:title>Editorial - Book Shares from Antonym - Make it stand out</image:title>
      <image:caption>Archestratus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/0c57e613-163f-4ac8-9cba-32038f51ff1a/ripped_bodice.png</image:loc>
      <image:title>Editorial - Book Shares from Antonym - Make it stand out</image:title>
      <image:caption>The Ripped Bodice Brooklyn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/kiana-basu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/b18393a7-2499-40ad-af9e-6e14eef979b5/kiana_basu.png</image:loc>
      <image:title>Editorial - Kiana Basu</image:title>
      <image:caption>“I love turning data into a story. If you can't distill the insight into one sentence or one slide, then we're not there yet.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/phocuswright-2025-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/450da124-5b7b-412d-9ecc-565953e59539/robot_vogue.png</image:loc>
      <image:title>Editorial - Truth in the age of AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/davia-de-croix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/72163c8e-3699-4699-af22-bf174bc40d8f/DaviaDecroix_2.png</image:loc>
      <image:title>Editorial - Davia de Croix</image:title>
      <image:caption>“For me, creativity and business thinking go hand in hand. You honor the legacy while building long-term equity.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/nixed-list-holiday-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/da96e147-4322-4426-aa7c-f58e09b23250/patty+carroll+christmas.png</image:loc>
      <image:title>Editorial - The Nixed List: Holiday Special - Make it stand out</image:title>
      <image:caption>Patty Carroll: Collapse and Calamity</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/beautymatter-next50-summit-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
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      <image:title>Editorial - Messaging is your brand’s north star - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/kirsten-ludwig</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/fd432c14-3061-4493-8e4a-9ed55f565b3f/image0.jpeg</image:loc>
      <image:title>Editorial - Kirsten Ludwig</image:title>
      <image:caption>“You've got to be brave enough to realize that you can't, and shouldn't, try to be everything to everybody.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/nixed-list-claims</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/c8d05edf-23b3-48d9-a6f8-45b2422fa214/carroll_lab.png</image:loc>
      <image:title>Editorial - The Nixed List: Claims Edition - Make it stand out</image:title>
      <image:caption>Patty Carroll - Laboratory</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/on-the-horizons-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/laura-meyer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/c4016830-82ab-445a-9d6c-c656c1cb2a69/laura+headshot+%281a%29.png</image:loc>
      <image:title>Editorial - Laura Meyer</image:title>
      <image:caption>“Competition has become much harder, partly because companies like Estée Lauder are placing a greater emphasis on Amazon.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/kathryn-paves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/02d430c8-69d1-4d50-a200-5c882f8ff165/KKB.jpg</image:loc>
      <image:title>Editorial - Kathryn Paves</image:title>
      <image:caption>“If you don't know every single thing about your brand, inside and out, why would an investor get sold on that?”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/hayley-grundy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/b4a2d435-be39-427f-bc2e-2f7aeef2ea2e/96ECA6F6-4DC5-4D0B-84E5-4E887F436651.jpg</image:loc>
      <image:title>Editorial - Hayley Grundy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/nixed-list-humblebrag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/2f2baa41-e9d9-42c5-a68f-1ebbe3bdd07f/typewriter.png</image:loc>
      <image:title>Editorial - The Nixed List: Humblebrag Edition - Make it stand out</image:title>
      <image:caption>Patty Carroll - Anonymous Women</image:caption>
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  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/shena-patel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:title>Editorial - Shena Patel</image:title>
      <image:caption>“In the world of creator marketing, we're feeling the loss of the editor.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/sarah-skinner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:title>Editorial - Sarah Skinner</image:title>
      <image:caption>“From a marketing standpoint, stop looking at shiny objects. Build the brand.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/on-a-mission</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:title>Editorial - Your brand’s mission statement is critical - Make it stand out</image:title>
      <image:caption>Harper's Bazaar June/July 2017 issue</image:caption>
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  <url>
    <loc>https://www.antonym-studio.com/editorial/jennie-easterbrook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
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      <image:title>Editorial - Jennie Easterbrook</image:title>
      <image:caption>“I think there are varying degrees of humanness in the business world. But I really do try to center on the people.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/8438b827-38fd-453a-ba9b-eb71b6085d52/Yowie.png</image:loc>
      <image:title>Editorial - Jennie Easterbrook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/mary-nunes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/b471a256-bddb-47ca-b0f9-34d8496a0107/001294370033.jpg</image:loc>
      <image:title>Editorial - Mary Nunes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/your-claims-are-not-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/08394edf-6ab0-438e-8ca5-62760fe1bcc4/piping+hot.png</image:loc>
      <image:title>Editorial - Your claims are not your brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/renee-ogaki</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/da88e01c-fa99-4ee3-99a4-17db4389dfb0/Renee+Ogaki+Headshot+2024_2.png</image:loc>
      <image:title>Editorial - Renee Ogaki</image:title>
      <image:caption>“I love listening and learning. No one likes working with someone who only wants to see things one way.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1744851617060-XEWMVHKOWQ3LPTJ5GI6V/ogaki_1.png</image:loc>
      <image:title>Editorial - Renee Ogaki - The O-Word</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1744851617166-GN1DW1JT11ZHUD0WQLK7/ogaki_2.png</image:loc>
      <image:title>Editorial - Renee Ogaki - California Fire Foundation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1744851754316-9DITSI8O7PQLIPOCKBSA/ogaki_3.png</image:loc>
      <image:title>Editorial - Renee Ogaki - What Is Beauty?</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/winning-award-submissions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/d0e63e76-0a88-4bd4-8bef-c49c01891407/trophies.png</image:loc>
      <image:title>Editorial - Building the winning award submission - Make it stand out</image:title>
      <image:caption>Image: Patty Carroll - Trophy Wife</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/hugo-haeffner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/f723bf4f-673e-46fe-99c2-516cb02db292/Hugo_Sunset1+copy000.jpg</image:loc>
      <image:title>Editorial - Hugo Haeffner</image:title>
      <image:caption>“I prefer to let inspiration come to me … I want to be surprised by what I come across.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1742829831237-4H2T60AR1C6YTYRQF5WK/hh1.png</image:loc>
      <image:title>Editorial - Hugo Haeffner - Guerlain perfume</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1742829831733-Z9FZQI9BZPXXVXNSCXQG/hh2.png</image:loc>
      <image:title>Editorial - Hugo Haeffner - Guerlain perfume</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1742829832781-T1E7WYYEC5L9L3DSA37X/hh3.png</image:loc>
      <image:title>Editorial - Hugo Haeffner - Guerlain perfume</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/de8b15fc-a0d1-423e-a345-a9763fa5b877/ll.png</image:loc>
      <image:title>Editorial - Hugo Haeffner - Make it stand out</image:title>
      <image:caption>H2L2: Loro-loroning atunggal by Amalia Laurent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/e6d1ca3f-21e0-4e6e-9108-00d5a38c6a72/hugohaeffner_1649771101_2814806472128088604_146322250.jpg</image:loc>
      <image:title>Editorial - Hugo Haeffner - Make it stand out</image:title>
      <image:caption>Courtesy Hugo Haeffner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/ghostwriting-for-executives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/ae27c64c-f1c9-43a2-ab49-67397842b1ad/ghosts.png</image:loc>
      <image:title>Editorial - Ghostwriting for executives - Make it stand out</image:title>
      <image:caption>Angela Deane: Ghosts in the Guggenheim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/core-values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/adf51bf0-2eb8-4134-b950-edb52f1fe7de/dog_lady.png</image:loc>
      <image:title>Editorial - The core values of core values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/well-tailored-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/7e0ec699-4a3c-428c-95a2-aa785cb91635/circus.png</image:loc>
      <image:title>Editorial - A well-tailored engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/hannah-samendinger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/303b9450-a4f4-4352-8be3-0a22c7c288a1/HS.png</image:loc>
      <image:title>Editorial - Hannah Samendinger</image:title>
      <image:caption>“Every person I work with has a different philosophy on how they want to approach things.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/59b74c29-704f-40c0-83bd-189f08c76dc1/secret_riso.png</image:loc>
      <image:title>Editorial - Hannah Samendinger - Make it stand out</image:title>
      <image:caption>Secret Riso Club</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/the-strategy-behind-brand-voice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/ebcf09e8-218a-4fd4-a8d1-e1dac7a94d69/phones.png</image:loc>
      <image:title>Editorial - The strategy behind brand voice - Make it stand out</image:title>
      <image:caption>Photo: Patty Carroll, Phoney, 2017.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/science-stellar-pitch-deck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/94a05399-0036-431f-abb6-54249673ea1f/gone_rogue.png</image:loc>
      <image:title>Editorial - The science of a stellar pitch deck - Make it stand out</image:title>
      <image:caption>Photo: Vogue Spain Business</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/defining-services-positioning-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/92127e6b-383c-46b3-9fa7-122122ca405f/red_room_2.png</image:loc>
      <image:title>Editorial - Your well-honed brand positioning statement - Make it stand out</image:title>
      <image:caption>Photo: Steven Meisel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/language-living-force</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/efdc6f11-6457-40cd-8f74-950372f0452e/robots_red.png</image:loc>
      <image:title>Editorial - Language is a living force - Make it stand out</image:title>
      <image:caption>Steven Klein's "The Total Lady" for Vogue Italy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/hannah-levintova</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/baf3363e-989e-42ce-bf96-9852eb746c64/Levintova-IMG_0412-Crop.jpg</image:loc>
      <image:title>Editorial - Hannah Levintova</image:title>
      <image:caption>“Talking about real people and real impact is the way to bring business stories alive.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/05f01ac6-11c4-48fc-8dd0-cf2cbd1bc537/newport.png</image:loc>
      <image:title>Editorial - Hannah Levintova - Make it stand out</image:title>
      <image:caption>Andrew Rae illustration for Hannah Levintova’s article Newport Was Used to Billionaires. Then Stephen Schwarzman Came to Town.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/defining-services-reason-to-believe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/3dccc6bf-c3c4-4640-b7aa-5c1f035be5b5/adriana_w.png</image:loc>
      <image:title>Editorial - The formidable reason to believe - Make it stand out</image:title>
      <image:caption>Adriana Lima, W Magazine</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/language-can-revolutionize</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/f2ef85d9-0a08-43db-b31b-f3250586a3f1/booky.png</image:loc>
      <image:title>Editorial - 5 ways language can revolutionize your brand - Make it stand out</image:title>
      <image:caption>Booky, 2016 by Patty Carroll</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/outcome-versus-output</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/18983d16-34a7-4879-baa0-5045d69654fd/capture.png</image:loc>
      <image:title>Editorial - Outcome vs Output - Make it stand out</image:title>
      <image:caption>From Coveteur. Photographer, Stephane Feugere. Stylist, Catherine Baba.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/a-tailored-approach-to-retainers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/ed57d687-5086-4959-bf55-f74524d9861b/tailor.png</image:loc>
      <image:title>Editorial - A tailored approach to retainers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/psychographics-and-the-great-tonal-shift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/f4bb304f-5915-41b9-afa5-86ac0f88e3c6/tkf.jpeg</image:loc>
      <image:title>Editorial - Psychographics, and the great tonal shift - Make it stand out</image:title>
      <image:caption>Tania Franco Klein, Car, Window (Self-portrait), from Proceed To The Route, 2018.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/danielle-mackey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/62206173-3ade-45fa-a92e-1440183c82a2/danielle_mackey_2.png</image:loc>
      <image:title>Editorial - Danielle Mackey</image:title>
      <image:caption>“I try to give readers a sense of the movement and the liveliness of a place through the people. People are the environment.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/ryan-massey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/8646ffe3-061c-4223-b141-7ae265988aab/Web_Ryan+Massey_Casey+Brooks+Studio.jpg</image:loc>
      <image:title>Editorial - Ryan Massey</image:title>
      <image:caption>“The truth is there is a grace to doing this job well. It often involves swallowing your pride and putting the artist's best interest first, always.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/59eee3dd-196d-4c86-b7d5-93b6beec0b9a/Massey+Klein+Gallery.jpeg</image:loc>
      <image:title>Editorial - Ryan Massey - Make it stand out</image:title>
      <image:caption>Photo: Garrett Klein</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/cbb2a289-1445-481d-b8a6-e8d26ed2926e/maurizio_3.png</image:loc>
      <image:title>Editorial - Ryan Massey - Make it stand out</image:title>
      <image:caption>Maurizio Cattelan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/psychographics-and-the-great-tonal-shift-wwjzl-xc9pz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/23110229-fc28-4c8d-896c-0617fecbccf5/nope_lucky_2.png</image:loc>
      <image:title>Editorial - Your brand’s reason to believe, courtesy of Nope - Make it stand out</image:title>
      <image:caption>Still from the film Nope, 2022.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/jacqueline-towers-perkins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/841c9a30-1b5f-49aa-b000-4d011629a3e3/Jacqueline_Towers_Perkins_3.png</image:loc>
      <image:title>Editorial - Jacqueline Towers-Perkins</image:title>
      <image:caption>“I want to create a great sense of togetherness. I want to show a community coming together to fight for an important mission.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/3c2d7d7a-7f91-42e2-b785-62194c016aba/bocelli_foundation.png</image:loc>
      <image:title>Editorial - Jacqueline Towers-Perkins - Make it stand out</image:title>
      <image:caption>The @andreabocellifoundation at Forte de Marmi in Italy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/7f53f77f-a988-4d4d-9da4-c42023cb0d76/bloated_flag.png</image:loc>
      <image:title>Editorial - Jacqueline Towers-Perkins - Make it stand out</image:title>
      <image:caption>Natalie Baxter: SPECIAL fabric and polyfill // 18 x 28 inches // 2017</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/carissa-justice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/6cae4fdc-7abf-4088-a0f2-f2437b51b122/carissa_2024.png</image:loc>
      <image:title>Editorial - Carissa Justice</image:title>
      <image:caption>“I try to remind people if you're not having any fun in a branding project you're probably doing it wrong.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/50aa94a7-4c4d-43dc-ba23-e6fb042667ca/The+Subtext.png</image:loc>
      <image:title>Editorial - Carissa Justice - Make it stand out</image:title>
      <image:caption>thesubtext.online</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/a9a0c10f-dbbd-4ee6-b7e1-6013f56bd653/elevate.png</image:loc>
      <image:title>Editorial - Carissa Justice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/erica-glotfelty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/fb3d926c-be78-4e6b-82e3-5e466406951b/Glotfeltyheadshot.png</image:loc>
      <image:title>Editorial - Erica Glotfelty</image:title>
      <image:caption>“Honesty allows you to take risks and do interesting things, especially when moving into larger-than-life spaces.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/479059e0-d437-4a95-b470-45eb75dfb53e/oatly_sunset.png</image:loc>
      <image:title>Editorial - Erica Glotfelty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/158c56f6-f041-49ef-a127-9fbfa9616d0d/okpb.png</image:loc>
      <image:title>Editorial - Erica Glotfelty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/ashleytaylor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/cb5153ed-9c52-4ea0-aff5-b61f77833597/ashley_taylor_profile.png</image:loc>
      <image:title>Editorial - Ashley Taylor</image:title>
      <image:caption>“When I think about my role, I think of myself as an advocate and a liaison. My consumer needs to feel like she's been heard when she walks down the beauty aisle.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/7b932089-5b43-4839-9242-639da58dffea/ashley_taylor_2.png</image:loc>
      <image:title>Editorial - Ashley Taylor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/psychographics-and-the-great-tonal-shift-h8g8a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/da15119e-2f27-4c78-9397-915897478ac6/antonym+5.png</image:loc>
      <image:title>Editorial - Antonym Turns 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/erica-siciliano</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/ef6f8b31-b325-4d8c-b42f-c393cb3c5b72/erica.jpg</image:loc>
      <image:title>Editorial - Erica Siciliano</image:title>
      <image:caption>“My clients feel like they need help because their idea of themselves is evolving, and they’re trying to recognize who they are now.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/2fa39a0e-c319-484f-a11f-68b676a9e72f/terry_barber.png</image:loc>
      <image:title>Editorial - Erica Siciliano - Make it stand out</image:title>
      <image:caption>Terry Barber On Beauty (Instagram)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/amysprague</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/fdb492b1-fa56-4bb6-81c5-88ced305b3e2/Me1_BW.jpg</image:loc>
      <image:title>Editorial - Amy Sprague</image:title>
      <image:caption>“I think people are starting to feel more welcome to be themselves and showcase what they love. I’m seeing more and more unapologetic palettes and language and interiors.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/c246ea39-cbcb-4d80-9d44-7231dbdcd6ec/mara_hoffman.png</image:loc>
      <image:title>Editorial - Amy Sprague - Make it stand out</image:title>
      <image:caption>Mara Hoffman, Image Credit: Circ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/86347144-cbcc-4f63-9ae9-5343de4801ec/mark_gagnon.png</image:loc>
      <image:title>Editorial - Amy Sprague</image:title>
      <image:caption>What's your favorite wall decoration in your home? I was recently gifted giant hand-painted paper mache curtains by my dear friend and incredible artist, Mark Gagnon. I used them to frame my daughter’s play area and I LOVE them! His art feels whimsical and adds magic to wherever it’s showcased, so I was so happy to get to have some in my home.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/we-are-trying-to-capture-and-be-relatable-to-gen-z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/4c7b83cf-3622-4c84-9a09-02b90f705d47/glorious_cover.png</image:loc>
      <image:title>Editorial - Gen Z does not suffer fools - Make it stand out</image:title>
      <image:caption>“Glorious!,” 2023, Martine Johanna</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/teymatouati</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/2082aaec-3835-4c24-8b5b-8422a4873733/teyma_touti.png</image:loc>
      <image:title>Editorial - Teyma Touati</image:title>
      <image:caption>“I just kept focusing on the ideas of interconnectedness and unity.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1715869036830-EQRK8DT0EOV126J7KZ65/aa_2.png</image:loc>
      <image:title>Editorial - Teyma Touati - Make it stand out</image:title>
      <image:caption>Grace Jones and Azzedine Alaïa in 1985</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/diegomarini</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/a82d1fe9-713e-4427-a3e9-134731f0b1e5/YummyColours_Profile.png</image:loc>
      <image:title>Editorial - Diego Marini</image:title>
      <image:caption>“Everything that has to do with rejection in our industry is something that you can turn into a positive.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1dcea83c-c2d8-4870-98de-a93f6467cc21/vespa.png</image:loc>
      <image:title>Editorial - Diego Marini - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/865477b7-8148-4ee9-bcce-b30004329640/heated_words.png</image:loc>
      <image:title>Editorial - Diego Marini - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/32ed2c11-0a28-4d85-958b-220f73a43900/M-M.png</image:loc>
      <image:title>Editorial - Diego Marini - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/96bb41b1-2512-4478-9e22-e2ac89167ac1/verve.png</image:loc>
      <image:title>Editorial - Diego Marini - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/cataandajames</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/590a53a4-1f5f-43aa-8f22-e4ff87010576/cataanda_j.png</image:loc>
      <image:title>Editorial - Cataanda James</image:title>
      <image:caption>“We have so much inside of us creatively, and a lot of times we don't get the opportunity to bring it out.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/businesses-are-in-major-transition-how-do-you-maintain-the-creative-flow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/15cd8913-e4e0-4dff-8d19-bcf22fa550fc/flow.png</image:loc>
      <image:title>Editorial - How do you maintain the creative flow? - Make it stand out</image:title>
      <image:caption>Vogue’s Diana Vreeland at work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/john-gordon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/07a146ca-105f-425f-b423-f5004a75bb6d/Headshot+2022.jpeg</image:loc>
      <image:title>Editorial - John Gordon</image:title>
      <image:caption>“All of my work is storytelling, so I need to create more personal stories from real life to draw from.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/betty-beyene</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/d255c388-da20-4b23-9654-80e98fdd101f/DSC_8084.jpg</image:loc>
      <image:title>Editorial - Betty Beyene</image:title>
      <image:caption>“I just had to actively put it out into the universe, meditate on it, and put some words and visuals to it. Then it became real.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/9536eb3d-3940-4ca1-bd47-427f00f97d6f/NYANE.png</image:loc>
      <image:title>Editorial - Betty Beyene - Make it stand out</image:title>
      <image:caption>NYANE Instagram</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/erica-eden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1710208191443-G0JHI7JQFA4B7OP1K6EB/erica_eden.png</image:loc>
      <image:title>Editorial - Erica Eden</image:title>
      <image:caption>“I have to be honest, I very rarely am stuck creatively. I have the exact opposite problem.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/b8970a09-3c56-4703-aba7-c3fb1f1a4672/ojas_tribe_driven.png</image:loc>
      <image:title>Editorial - Erica Eden - Make it stand out</image:title>
      <image:caption>Citizen Collab Case Study - Clean Label Shift: Transforming PepsiCo's Snack Portfolio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/should-you-rethink-your-brands-tone-of-voice-strategy-hint-yes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/7255bb3f-433a-4e31-aa10-4116e04465c1/buxom_5.png</image:loc>
      <image:title>Editorial - Should you rethink your brand’s tone of voice strategy? (Hint: yes.) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/danya-carney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/dae0712c-2f05-4050-95e1-097340c51626/dayna_carney_2.png</image:loc>
      <image:title>Editorial - Dayna Carney - “I just enjoy scrolling on my own, not scrolling for anyone else. Just me and my algorithm.”</image:title>
      <image:caption>Welcome to Truth Serum, Antonym’s new interview series featuring the most brilliant and creative people we know. Like Dayna Carney, who began her journey as an executive producer at Vogue magazine, developing content franchises such as Beauty Secrets, Get Ready With Me, and Diary of a Model. Under her leadership, her videos garnered more than 12 billion impressions, translating to millions in revenue. Dayna's ability to find unique stories, matched with her robust multi-platform storytelling approach, inspired her to launch Dayna's House. The Dayna's House team collaborates with luxury brands, such as Farfetch and the St. Regis Hotels, to develop ownable content franchises boosting brand awareness to build equity and loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/a2fa2477-6da0-48aa-a061-46e927d0258c/DH_1.png</image:loc>
      <image:title>Editorial - Dayna Carney - Make it stand out</image:title>
      <image:caption>Vogue - 24 Hours with Liu Wen produced by Danya’s House</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/5578ceb3-c8c7-45c8-bea1-4d3caa61f72e/ts.png</image:loc>
      <image:title>Editorial - Dayna Carney - The early stuff on Steve Jobs and Toy Story was fascinating. They probably need a part two because things have changed so much, but it's such a great insight into how a creative business is run and how it's able to scale. Even if you're not in the creativity business, thinking like a creative and approaching things differently is really valuable.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/have-algorithms-dulled-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6344259c6ca8c866e32a1535/1d84a82b-9a53-4264-901a-d73864b235e8/computer_ladies.png</image:loc>
      <image:title>Editorial - Have algorithms dulled your brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antonym-studio.com/editorial/category/Creative+Shares</loc>
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    <loc>https://www.antonym-studio.com/editorial/tag/All</loc>
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