On The Horizons episode features Antonym’s CEO

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Written By Matthew Brown

Our founder Amanda Aldinger’s recent interview on the series On the Horizons is a must-watch for anyone in the beauty industry. Amanda shares her experiences with host Laura Meyer, founder and CEO of Envision Horizons, covering:

  • The inherent messaging challenges as brands grow

  • How different generations think about lifestyle

  • Balancing romance with efficacy in messaging

  • The impact (and pitfalls) of AI on copywriting and brand consistency

  • Mapping the emotional landscape your product lives in

  • The internal test Antonym always uses to edit product language

Matthew Brown
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