What services does Antonym offer?

Antonym provides brand messaging and verbal identity services including brand positioning strategy, tone of voice strategy, brand style guides, naming and brand launches, marketing collateral, website copy, social and content creation, and UX and digital copywriting.

What is brand positioning strategy?

Brand positioning strategy defines how your brand stands apart in the market. Antonym develops positioning frameworks that include mission, vision, values, brand pillars, audience definition, brand architecture, and core storytelling such as manifestos and about narratives.

What is tone of voice strategy?

Tone of voice strategy codifies how a brand speaks across every touchpoint. This includes voice positioning, defining voice traits, creating a custom brand lexicon, audience psychographics, and writing guidelines for different channels including SEO, social, and digital.

What is included in a brand style guide?

Antonym's brand style guides document how a brand communicates in writing. They may include grammar and punctuation rules, accessibility and inclusion guidelines, legal language guidance, and channel-specific copy standards for packaging, retail, campaigns, email, websites, and social media.

Does Antonym help with brand naming and launches?

Yes. Antonym develops brand and product names, taglines, and messaging frameworks for launches. The team also supports campaign strategy and audience persona development to ensure the brand debut resonates with the right consumers.

What marketing collateral can Antonym create?

Antonym writes and develops messaging for a wide range of marketing collateral including advertising copy, brochures, email marketing, packaging copy, event and experiential campaigns, newsletters, video scripts, interviews, ghostwriting, and press releases.

Does Antonym provide website and digital copywriting?

Yes. Antonym creates website copy including about pages, founder bios, landing pages, product descriptions, SEO-optimized content, and UX writing for digital platforms such as apps and online experiences.

Does Antonym support social media and content strategy?

Antonym develops social media style guides, content strategies, campaign messaging, caption copy, blogs, paid media copy, video scripts, and podcast storytelling to maintain a consistent brand voice across content channels.

What services can Antonym provide for your brand?

One hire, an entire editorial team

With one hire you can strengthen your team with agile senior strategists and copywriters. We bring in-house and agency experience at some of the largest, most influential brands in the world.

Agility that leads

Antonym responds quickly, never takes a day off, and seamlessly integrates with your team. Faster turnaround times, fewer revisions, and higher-quality output become the norm.

We speak the language

We’ve spent years creating ownable, cohesive brand messaging, tone of voice, product naming, and copy support for luxury fragrance brands. No learning curve, no lengthy on-ramp, no barriers to understanding the brand.

Your custom suit

We wield words to help brands express themselves with nuanced, human-centered messaging powered by expert strategy, meticulous consistency, and gilt-edged clarity.

Like a custom suit, we craft a bespoke, well-tailored engagement designed to flexibly meet your needs, preferences, and priorities. Our personable, relationship-based approach means you enjoy all the power of a premium team without the weight of oversight.

Tailor an engagement

What
we do

Brand positioning
Reason to believe
Brand pillars
Mission
Vision
Values
Target audience
Brand architecture
About story
Manifesto
Tagline
Voice positioning
Voice traits
Custom lexicon
Audience psychographics
SEO guidelines
By-channel guidelines
Punctuation rules
Grammar rules
Legal guidelines
Accessibility and inclusion
Retail
Packaging
Video
Campaign concepts
Website
Email
Social media Mobile app copy
Brand naming
Tagline
Product taglines
Campaign launch strategy
Audience persona strategy
Email marketing
Brochure and printed assets
Advertising copy
Visual merchandising
Events and experiential campaigns
Books and printed exclusives
Mobile apps
Direct mail
Education and artistry copy
Newsletters
Video assets and scripts
Interviews and ghostwriting
Press releases
Packaging copy
Founder and team bios
About copy
Product descriptions
Landing page
SEO optimization
Social media style guides
Social campaign strategies
Caption copy and supers
Content strategy
Blogs
Paid media
Video scripts
Video storyboards
Voiceovers and voiceover direction
Podcast production
UX copy
App store copy
Case studies
Award submissions
Tech FAQs
Creative conception
Creative direction and messaging
Event marketing materials
Sponsorships and partnerships
Brand community activations
Artist and bio copy

The pursuit of small, daily pleasures that all add up to a great sense of happiness, fulfillment, and oneness with the universe.

MERAK (SERBIAN)

Often translated as "lively" or "bustling," but its true meaning goes beyond. A place or situation that is ré nao is not only fun and lively but also possesses a rare vibe that makes everyone want to be there.

Let’s tailor a custom engagement

You’ve got something to say, and we would love to be your co-conspirators.

Let's scheme

RÉ NAO (CHINESE)