What kind of brands does Antonym work with?

Antonym partners with visionary and industry-leading brands across beauty, lifestyle, hospitality, and consumer goods, including both emerging and established companies. CLients include La Mer, Pepsi, Westin, Estée Lauder, and Cécred.

What services are reflected in your work?

The work showcased includes brand positioning, verbal identity, tone of voice strategy, naming, and luxury copywriting across digital, packaging, and campaign touchpoints.

Do you create full brand identities or just messaging?

Antonym specializes in brand messaging and verbal identity. While design is not offered in-house, they collaborate with creative partners to deliver complete brand experiences.

Can I see case studies of your work?

Yes, Antonym's selected case studies demonstrate how they refine brand positioning, craft voice, and develop messaging with clarity and distinction.

What industries do you specialize in?

Antonym frequently works with beauty, wellness, food, hospitality, and lifestyle brands, but collaborates with companies across a wide range of industries.

What makes Antonym’s work unique?

Our work blends strategic rigor with creative storytelling, focusing on creating distinctive, ownable brand voices that differentiate clients in competitive markets.

Do you work with global clients?

Yes, Antonym collaborates with clients globally and across multiple markets, not limited to a single geographic region.

How can I start a project after viewing your work?

You can get in touch through the website to discuss your brand and explore a tailored engagement based on your needs and goals.

La Mer — Antonym

Case study

Captivating and coveted, La Mer is the exquisite marriage of art and science.

A scientific mosaic threaded with rare ingredients, skin-renewing ferments, and multiform technologies.

La Mer engaged Antonym to craft campaign concepts for their most revered collections and products, devising original ideation, hooks, headlines, and messaging to create 360-degree, industry-defining experiences activated in stores and online.

Ready to launch

La Mer’s formulations are profoundly complex. Distilling their intricate skincare science with precision, accuracy, and clarity is critical, and not always easy.

We strategized campaign concepts for renowned launches, including The Lifting Firming Serum and prestige Genaissance de la Mer™ collection.

In collaboration with design, we envisioned a full-scale campaign grounded in a concept statement, iconic headlines, hero film storytelling, and activation ideas customized for the east and west.

Strategy to social

When you mention La Mer in conversations about luxury skincare, there’s always a pause that acknowledges its uncontested place at the top of the pyramid.

We distilled La Mer’s intricate technologies into immediately clear benefit messaging without compromising the elegance and magic consumers crave from an uber-luxury experience.

We wrapped heroic claims in inimitable romance, embracing age-centered optimism with a new point of view on benefits. And we crafted a scientific mosaic threaded with rare ingredients, skin-renewing ferments, and multiform technologies.

The Antonym Effect

“Antonym produces copy that is very on-brand but also commercial and consumer-savvy. They ask the right questions and fully immerse themselves into the project in order to deliver copy that fits hand-in-glove with the overall strategy. They bring passion and positivity to each product they work on. No ego at all.”
-Creative Director, La Mer

Brand story refinement
Brand promise
Brand tagline
Brand pillars
Headlines
Visual merchandise
Campaign video scripts and voiceovers
Video supers
Product descriptions
Website copy
Event invites
Event copy
Email
Social media
Paid advertisements

Deliverables

Yūgen (Japanese): A profound, mysterious sense of the universe, often felt when watching water ripple or witnessing ethereal natural beauty.

Case study

Ready to launch

Strategy to social

The Antonym Effect

Deliverables

Heretic

Galenic