What kind of brands does Antonym work with?

Antonym partners with visionary and industry-leading brands across beauty, lifestyle, hospitality, and consumer goods, including both emerging and established companies. CLients include La Mer, Pepsi, Westin, Estée Lauder, and Cécred.

What services are reflected in your work?

The work showcased includes brand positioning, verbal identity, tone of voice strategy, naming, and luxury copywriting across digital, packaging, and campaign touchpoints.

Do you create full brand identities or just messaging?

Antonym specializes in brand messaging and verbal identity. While design is not offered in-house, they collaborate with creative partners to deliver complete brand experiences.

Can I see case studies of your work?

Yes, Antonym's selected case studies demonstrate how they refine brand positioning, craft voice, and develop messaging with clarity and distinction.

What industries do you specialize in?

Antonym frequently works with beauty, wellness, food, hospitality, and lifestyle brands, but collaborates with companies across a wide range of industries.

What makes Antonym’s work unique?

Our work blends strategic rigor with creative storytelling, focusing on creating distinctive, ownable brand voices that differentiate clients in competitive markets.

Do you work with global clients?

Yes, Antonym collaborates with clients globally and across multiple markets, not limited to a single geographic region.

How can I start a project after viewing your work?

You can get in touch through the website to discuss your brand and explore a tailored engagement based on your needs and goals.

Case study

Bringing PepsiCo Design + Innovation Center’s bold vision into a 360-degree suite of deliverables.

Our work spans verbal strategy, brand identity strategy, product and brand naming, case studies, awards submissions, and social copy touting PepsiCo’s most notable and award-winning product, design, event, and sustainability strategies worldwide.

PepsiCo Design + Innovation thinks like a nimble design incubator

No small task for 400 designers across 16 global hubs.

We devised a new tone of voice strategy for the PepsiCo Design + Innovation Center, bringing a unique and ownable voice to this extraordinary arm of the company, yielding new positioning, audience strategy, and a digital voice style guide.

We also elevated the social strategy, developing strategic content buckets, enhancing their collaboration with global partners, and implementing that strategy through high-engagement caption copy.

Global strategy

We devised storytelling for their Design + Innovation Books, working directly with Chief Design Officer Mauro Porcini to create a retrospective of hundreds of award-winning PepsiCo projects across the world.

We also crafted copy for Mauro’s In Your Shoes podcast, penning bios for its design luminaries, and marketing copy promoting the episodes on their website and social media.

We led a strategic overhaul of their case studies and created a bespoke questionnaire to extract details from designers, restructuring the storytelling for (and producing) 100+ case studies.

Telling stories

We also help Pepsico executives showcase the design team’s successes and innovations through social channels, share ideas about the current and future state of design, and celebrate the accomplishments of colleagues, all while reflecting their personal voice.

We also configure stories differently per medium, shifting gears tonally, with nuance, for LinkedIn vs Instagram vs TikTok.

Social engagement

Quadrupled the amount of followers

A 7,000% increase in engagement

Over 15,000 reactions

Over 1,000 comments and sends

Over 1 million impressions

Exponential increase in peer visibility

Brand positioning strategy
Voice strategy
Product and brand naming
Product descriptions
Website copy
Case studies
Awards submissions
Social copy
Social management and monitoring
Image curation and editing
Podcast scripting

Deliverables

The Antonym Effect

Our sharp focus on innovation-led storytelling positioned PepsiCo as global tastemakers in the worlds of fashion, industrial design, athletics, the publishing world, and more.